Background and Philosophy
Background and Philosophy
I love my cat is a brand of Marsapet GmbH – a family-run company with over 30 years of expertise in animal nutrition, driven by genuine love for animals. For the team behind I love my cat, the well-being of animals is always at the forefront. This has resulted in high-quality, species-appropriate products for cats that support a long and healthy life.
The holistic nutritional concept of I love my cat is based on natural ingredients and deliberately avoids grains, preservatives, and artificial flavors. Whether with insects, meat, or fish in combination with vegetables and herbs – all recipes are made from food-grade ingredients. At the same time, I love my cat makes an important contribution to environmental protection by using regional raw materials. Production with insect protein requires only a fraction of the resources compared to conventional meat production, thus protecting our planet.
Functional nutritional supplements and care products complete the range. Every single product is developed with a focus on tolerability, sustainability, and health benefits – perfectly tailored to the needs of your feline friend.
What I love my cat stands for - the 360° Vitality Concept
What I love my cat stands for - the 360° Vitality Concept
I love my cat stands for species-appropriate cat nutrition that meets the natural needs of cats as pure carnivores. A balanced nutrient supply supports your cat's health preventatively – which is why I love my cat relies on an exceptionally high proportion of meat and fish, refrains from unnecessary additives, and convinces with excellent taste.
This is what makes I love my cat special:
- Sustainable protein source from hypoallergenic insect protein
- Grain-free compositions with an extra high meat or fish content in food quality – also for snacks
- Free from sugar, artificial colours, and preservatives
- Enriched with herbs, vegetables, high-quality oils, and natural prebiotics
- Regional raw materials: first-class quality and short supply chains for more environmental protection
- Targeted care and supplementary products to support the immune system, digestion, kidneys, and dental health – for that extra boost when high-quality food alone is not enough
