Background & History
Background & History
Yarrah was founded in the Netherlands in 1992 out of dissatisfaction with factory farming and chemically contaminated ingredients in the pet food industry. From the outset, the vision was clear: truly organic pet food without compromise.
As a pioneer in organic pet food, Yarrah broke away from the standards of the time early on: colorings and flavorings, genetic engineering, and sugar had no place. As early as 1995, the company launched the first vegan dog food – an innovation that was ahead of its time.
With steady growth, Yarrah developed into a European market leader for organic dog and cat food. Yarrah is a brand of Premium Petfood Brands and has remained true to its values since its founding. The company is proud of its excellent pet food and the awards it has won for its packaging.
Yarrah's Philosophy: Organic, Responsible and Honest
Yarrah's Philosophy: Organic, Responsible and Honest
Yarrah uses only organically certified raw materials and natural ingredients.
What Yarrah stands for:
- Exclusively organic ingredients, free from artificial additives and pesticides
- Commitment to animal welfare and the environment - rejection of factory farming, sustainable sourcing
- Transparency and quality awareness - from raw material to finished product
- Forward-thinking recipes such as vegan and vegetarian options
Sustainable practices and ethical principles are deeply rooted: collaborative partnerships and the highest quality standards define the company culture.
Popular Products
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